OFF PAGE SOLUTION AND OFF PAGE OPTIMIZATION

Posted on July 25, 2008. Filed under: Off Page Optimaization | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |

Off Page Solution

Off-page Solution is an effective part of search engine optimization and it is done with an aim of achieving good search engine ranking and increase traffic to the website.

Off-page Solution and on-page Solution is in great coherence with each other because off-page Solution is effective only if a Web page is well optimized on-page. Some of the vital off-page Solution factors are as follows:

. Link-Building
. Types of Link-Building
. Anchor Text Optimization
. Article-Submission
. Directory-Submission

  • Public relations
  • Article distribution
  • Social networking via sites
  • Link building campaigns, such as asking complementary businesses to provide links
  • Directory listings
  • Link exchanges
  • Three-way linking
  • One-way linking
  • Blogging
  • Forum posting
  • Multiway linking
  • Profile Listing
  • Business Listing
  • Local Listing
  • Social Bookmarking

1. Link-Building

Building link with potential partners is a vital part of search engine optimization. Link-building helps achieving link-popularity which means the number of quality inbound links pointing towards your website. Search engine often looks up link-popularity before indexing a website and link-popularity is obtained through link building.

Link-popularity is a deciding factor for online business success but at the same time it is a difficult task too. Search-engine wants inbound links from authoritative sites having same business objectives rather than unimportant and useless sites and often consider the useless links as Spam and penalize the website.

In the process of link-building, analyzing link of close competitor is also essential. Analyzing their link, how they have widened their network and which way they are working also brings some values to the website.

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